Walnuts Coffee
Client
Walnuts Coffee
Timeline
1 month
Year
2025
Project type
Branding
OBJECTIVE
Walnuts is a contemporary microroastery and cafe space based in Tokyo, Japan.They were in need of their own branded tasting cards to go with their own coffee bean blends. Something that would fit in the pouch of their coffee beans packaging.
Challenges
The bag itself has no logo branding so most importantly they needed the card to be the branding marker. Designing a tasting card that reflects the Walnuts brand. Since they're still trying to nail down what their brand is these cards needed to feel cohesive to their mid century modern interior. Bringing their brand emotion home with the customer.Tasting cards are also very imformation heavy so they wanted everything to be in an easily digestible format.
Outcomes
Working with Walnuts I designed a tasting card that holds some of that Mid Century Modern design that exists in their cafe. Pulling the brown color in to relate to the warm wood tones and coffee beans. Rooted in the green branding that comes from their tiles behind the counter.They wanted to highlight the name of the beans and nod to the farmers who grew the beans. And from there highlight the different tasting notes and finer details. The backside is easily recognizable as their cafe building without also being information heavy. Both sides balance each other out. They're able to remain consistent with the same imagery but different colors depending on the beans.
